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End Markets

A company's end markets refer to the broad underlying markets into which it sells its products and services.  For example, a plastics manufacturer may sell into several end markets, including automotive, construction, consumer products, medical devices, and packaging.

End markets need to be distinguished from customers. For example, a company may sell into the housing end market, but to retailers or suppliers as opposed to homebuilders.

Additional Comments:

A company's performance is generally tied to economic and other factors that affect its end markets. A company that sells products into the housing end market is susceptible to macroeconomic factors that affect the overall housing cycle, such as interest rates and unemployment levels. Therefore, companies that sell products and services into the same end markets generally share a similar performance outlook, which is important for determining appropriate comparable companies.

Related Terms:

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